Whats in a Name

Everything, when it comes to getting your website found by the search engines is the answer.
The biggest mistake you can make when putting your website together is to pick a name that has nothing to do with what you are selling. The reason for this is that the search engines do not send people to decide what your website is about, they send software ‘spiders’ to look for clues.
You can leave these clues all over the place i.e. in the page titles, meta descriptions, written text and photographic images. All of this will stand you in good stead but nothing is as important as the name of your website.
Most of my readers will have a business that only covers a particular geography. In this instance you have a fabulous opportunity to get high up the rankings. Let’s say you have a cattery and you are based in Glasgow. Which of these three URL’s would get the search engines hammering at your door?
glasgow-cattery.co.uk
comfycat.co.uk
purrrfect.co.uk
The answer of course is glasgow-cattery as it is the only one that gives the search engines the confidence that their searchers will find what they are looking for.
You may not like the hyphen in the name but this is the way you differentiate words in a URL.
The choice is yours of course. You can call your website what you like and it may be a fabulously catchy name or you can call it what it is and lose the fabulously catchy name. My choice would always be the one that got the traffic and not the one that looked great.

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Link Building – Don’t Waste Your Money.

Link Building – Don’t Waste Your Money.
Now, I am not suggesting that link building is a total waste of money, but I am saying that without your website being set up correctly, it will not have the maximum effect you seek.
What I mean by having your website set up correctly, is that you have researched and decided what the keyword phrases are that you want to be found for.
Once you have the keywords decided, it is time to reflect them in your website. A failure to do this will cost you in the rankings and reduce your potential traffic.
Basically you need to make sure that your keyword phrases appear in the page title, meta description, page headline, image tags and text.
With regard to keyword use in the text of your document, there are a few simple rules to follow. The first is to get your keyword phrases as close as possible to the beginning of the first paragraph on the page. The first time they appear, you should put them in bold to show the search engines that they are important words.
The search engines also look at the keyword density on the page. Keyword density is the proportion of times a keyword appears on the page in proportion to other words. This is usually expressed as a percentage and the percentage you should go for is 3% to 4% and no more.
Do all of the above and your link building efforts will have more effect than otherwise.
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