Whats in a Name

Everything, when it comes to getting your website found by the search engines is the answer.
The biggest mistake you can make when putting your website together is to pick a name that has nothing to do with what you are selling. The reason for this is that the search engines do not send people to decide what your website is about, they send software ‘spiders’ to look for clues.
You can leave these clues all over the place i.e. in the page titles, meta descriptions, written text and photographic images. All of this will stand you in good stead but nothing is as important as the name of your website.
Most of my readers will have a business that only covers a particular geography. In this instance you have a fabulous opportunity to get high up the rankings. Let’s say you have a cattery and you are based in Glasgow. Which of these three URL’s would get the search engines hammering at your door?
glasgow-cattery.co.uk
comfycat.co.uk
purrrfect.co.uk
The answer of course is glasgow-cattery as it is the only one that gives the search engines the confidence that their searchers will find what they are looking for.
You may not like the hyphen in the name but this is the way you differentiate words in a URL.
The choice is yours of course. You can call your website what you like and it may be a fabulously catchy name or you can call it what it is and lose the fabulously catchy name. My choice would always be the one that got the traffic and not the one that looked great.