SEO – A Three Step Process. Part Three

SEO – A Three Step Process. Part Three

During step one I talked about how to find the best phrases to be found for in the search engines. Step two discussed how to use these phrases on your website in order to attract Google, Yahoo etc. Now in step three we will be looking at how to use these same phrases to boost your rankings further by doing a thing called link-building.
Link-building is an extremely important aspect of SEO. Done well, it will boost your search engine results massively and done badly it will get you ignored and even penalised.
A back-link is where your website is mentioned on somebody else’s website and they have provided a hyperlink back to your website from their own.
A useful back-link is where the link is on the actual words you want to be found for i.e. ‘accountants in bristol’ rather than ‘click here’.
Every page on every website has a Google page rank. The page rank is the measure of importance that Google place on that page rated from 0 – 10. The higher the number the more important the page and all the better to get a link from.
If the website has a similar theme to your own then this also counts heavily. For instance, if you get a link from a blog that discusses finance and tax affairs to your website for an accountant in Bristol then this counts more heavily than from a blog discussing Rugby.
Links can be requested from other webmasters in return for a link from your site. Social bookmarking, article and blogging sites are also excellent.
Very important to your SEO success is that the links are established over a period of time and not instantly. Many services exist offering instant links in return for very little money. These services are unlikely to bring you much success and may also cost you by getting your site downgraded if they are supplying multiple links from a ‘link farm’.
A link farm is hundreds and thousands of websites all hosted on the same server with the sole purpose of providing links in return for money.
If it looks too good to be true then it probably is!



Lyndon Ogden is a Director of Your SEO Solutions. Lyndon set up his SEO Company
in order to pass on his years of marketing experience to business website owners. The SEO Serviceswebsite features SEO advice, Free SEO tools and a whole host of SEO services to boost exposure in the search engines.

The companies motto is 'turning online searches into offline customers' and that includes both driving traffic and advice on how to convert it into leads and sales.

Although the company works internationally, it is very proud of its SEO Leedsroots and works extensively in the local community.