Link Building – Don’t Waste Your Money.

Link Building – Don’t Waste Your Money.
Now, I am not suggesting that link building is a total waste of money, but I am saying that without your website being set up correctly, it will not have the maximum effect you seek.
What I mean by having your website set up correctly, is that you have researched and decided what the keyword phrases are that you want to be found for.
Once you have the keywords decided, it is time to reflect them in your website. A failure to do this will cost you in the rankings and reduce your potential traffic.
Basically you need to make sure that your keyword phrases appear in the page title, meta description, page headline, image tags and text.
With regard to keyword use in the text of your document, there are a few simple rules to follow. The first is to get your keyword phrases as close as possible to the beginning of the first paragraph on the page. The first time they appear, you should put them in bold to show the search engines that they are important words.
The search engines also look at the keyword density on the page. Keyword density is the proportion of times a keyword appears on the page in proportion to other words. This is usually expressed as a percentage and the percentage you should go for is 3% to 4% and no more.
Do all of the above and your link building efforts will have more effect than otherwise.
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Link Building Ideas – One to Three

Link Building Ideas – One to Three

Here are my first three link building ideas designed to get traffic to your website. Most you can do yourself, some you need to spend a few dollars to get the right software and some you might decide to pay someone to do to save time.
Link building is fundamental to your websites success. You need a mix of volume and quality to get seen.
I am assuming that you have researched what words you want to be found for and you know what an anchor text link is (its where you offer a hyperlink from a keyword term and not just the words ‘click here’).
1. Submit your website to web directories. There are thousands of these, some good and most awful. Regardless you need to submit manually or get someone to do it for you. Choose an actual category and not just the generic ‘top level’. You will never get traffic from these but you will get lots of basic links. Volume Links
2. Article writing (like this one) can be a great source of links and will definitely drive traffic as well. Personally I write an article and put it on my website first followed by recreating it on a blogger blog (Google’s Platform) with links back to pages on my website embedded in it. I then go to pingomatic.com and use their free service to alert the blog aggregators and through them to the search engines, that I have new content.
3. There is a very good piece of software called ‘article post robot’ which allows you to send your article out to hundreds of other article sites automatically. The clever part is that you can set up multiple versions of the same article and this in turn helps you with the ‘duplicate content’ problem where your stuff is discounted because of too much duplication.
Please check out my link building ideas article – Four and Five, for the really clever stuff!

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A New Way to Get SEO links

New Way to Get SEO links

OK, we all know the main ways to get SEO links through directories, articles, blogs etc but here is a new way that might add some value. I am not claiming that this is anything more than a small, niche activity but it might help your SEO efforts a little.

What I am talking about is using Google Notebook to feature anchor text links back to your website.

I created my own Google Notebook and published it. In the notebook I put anchor text links back to key pages in my website.

To get my notebook indexed by the search engines I found half a dozen ‘do follow’ blogs and pasted my Google Notebook into the URL field

My guess is that this will not help you much with Google but I am reasonably confident it will work for Yahoo! and MSN.

When creating your Google notebook, you can add a user’s profile. In the profile you can talk about yourself and upload photos. But the great thing is that you can also add as many links to your profile as you want and the links will be ‘do follow’. This is the link to my profile.

So, here’s an opportunity for some additional ‘Do Follow’ links to move your website higher up the rankings.

If you are wondering what an anchor text link is, this is an example for you. Rather than put ‘click here’ when inviting people to my website I use the actual words that have a SEO value in the search engines. Therefore a good one for me is SEO company in Leeds where my business is based.