Three Tips for Avoiding the Bounce!
First of all, what is the bounce? It is the percentage number of visitors who leave your website after just visiting the landing page they descended on. Obviously, the lower the bounce rate the better for the success of your business. To find out your bounce rate for free, just implement Google analytics on your site and this plus other useful information i.e. where your traffic is coming from will be at your fingertips.
So what can you do to stop those precious visitors drifting away as fast as they arrived? Here are a few tips to set you on the right path.
Use your search term in your headline
If you are using pay per click advertising or you are bringing visitors via anchor text links in articles etc, they expect to see what they clicked on. Don’t let them down; say it loud and say it proud ‘this is what this page is about’.
Write for humans not marketing executives
Most of us are hit with hundreds if not thousands of advertising messages every day. Please refrain from sounding like a advert on your website. ‘Roll up, Roll up and get your zits removed in a day’ is nowhere near as nice as ‘here are three ways I found to a better complexion’.
FFB
In sales and marketing parlance this stands for Features, Functions and Benefits. Or if you like ‘what it is, what it does and what problem it solves for the user’. No prizes for guessing which one to write about; it begins with a letter B.
You do not need a thousand words to get people to hang around and buy or explore. What you need is to think about what you are advertising and whether your landing page is in sync with the message. If it is then well done and if it is not then change it is my advice.
SEO LEEDS
SEO Leeds
LEEDS SEO
Leeds SEO
SEO SERVICES LEEDS
SEO Services Leeds
Showing posts with label seo leeds. Show all posts
Showing posts with label seo leeds. Show all posts
Thursday, 1 January 2009
Sunday, 28 December 2008
Directories and SEO
Directories and SEO
The first thing that people often do when new to promoting their website is to pay a company $20-$30 to get them listed in hundreds of web directories. But what is a directory?
Directories are lists of sites, categorised and organised by separate topics. Each directory listing will contain a short description about the site. Unlike search engines that use software spiders (Google), directories are put together by human editors who approve the listings. Listings are often free but in some cases, pay for inclusion is offered for speedier and highlighted listings in directories such as Yahoo! The most valuable and probably the most difficult directory to get into is the Open Directory Project (known as DMOZ).
Before, spending your money on directory listings you need to consider two things.
The first is that companies submitting your website using software will often only get you a top level listing. In other words, they will not drill down into the sub niche which your website would more accurately sit.
Secondly, the search engines frown on a website suddenly getting hundreds of new links. They consider fast link building to be spamming and you may find that all your efforts come to nothing because of it. Best to ask the company you are using to spread the directory listings over four to six months which will be seen as more of an organic growth pattern.
So will you get any traffic from these directory sites? I can honestly say that I have never received a single visitor from a directory site. Frankly I don’t care because I don’t use the directories for traffic; I use it to promote my SEO Services business and the businesses of my clients.
The first thing that people often do when new to promoting their website is to pay a company $20-$30 to get them listed in hundreds of web directories. But what is a directory?
Directories are lists of sites, categorised and organised by separate topics. Each directory listing will contain a short description about the site. Unlike search engines that use software spiders (Google), directories are put together by human editors who approve the listings. Listings are often free but in some cases, pay for inclusion is offered for speedier and highlighted listings in directories such as Yahoo! The most valuable and probably the most difficult directory to get into is the Open Directory Project (known as DMOZ).
Before, spending your money on directory listings you need to consider two things.
The first is that companies submitting your website using software will often only get you a top level listing. In other words, they will not drill down into the sub niche which your website would more accurately sit.
Secondly, the search engines frown on a website suddenly getting hundreds of new links. They consider fast link building to be spamming and you may find that all your efforts come to nothing because of it. Best to ask the company you are using to spread the directory listings over four to six months which will be seen as more of an organic growth pattern.
So will you get any traffic from these directory sites? I can honestly say that I have never received a single visitor from a directory site. Frankly I don’t care because I don’t use the directories for traffic; I use it to promote my SEO Services business and the businesses of my clients.
Tuesday, 9 December 2008
How to Get Page One of Google in Five Weeks!
How to Get Page One of Google in Five Weeks!
I set out three months ago to debunk the myth that despite what you do to promote your website; Google will ignore your website for at least six months due to the ‘Google Sandbox’ effect.
Having been a SEO practitioner for years working with existing clients, I new this was not true and decided to prove my point when I Launched my own SEO services website.
Five weeks from launch and I am page two of Google for three of my terms and page one for one of my terms. I full expect to be in the top three positions in Google for all of my terms inside another six weeks.
So how did I do this magic trick? There was no magic, just a little knowledge and lots of hard work. I did not use any illegal or dubious practices; I used Google’s own advice to webmasters to achieve my goals.
In brief, this is what I did:
• I chose my keywords and made sure that my website reflected these words in the content and in the Meta descriptions. Unless you make it easy for Google to know what you do for a living you will struggle.
• My main keywords were SEO Services and SEO Company, but knowing the competition for these is strong, I decided to put my home town of Leeds in the mix. The potential traffic from Leeds alone could be lucrative and so SEO Leeds, Leeds SEO, SEO Services Leeds and SEO Company Leeds became my target.
• I had a new page built on my website which had all the usual menu options but I themed it for Leeds. The page is SEO Leeds if you want to look.
• Every week I added ten new articles to my site and had my hyperlinks to my other main pages at the bottom. Google loves fresh content more than anything and the internal linking between pages is important for SEO.
• I added a RSS feed to my site and then submitted it to RSS Mountain and other RSS directories. This gave a link back to my website and allowed my new content to be picked up worldwide.
• Every new article (like this one) was submitted to the major article sites and within the text I embedded my anchor text link. In this case it’s obviously the SEO Leeds hyperlink. Article sites get you links, visitors and also the possibility of more links by being published on other websites.
• I opened a blog at Blogger.com and deposited the article again. I then visited pingomatic.com and publicized the new post to the blogging world.
• Submitted my site to a couple of hundred directory sites via a cheap piece of widely available software.
• Bought a good piece of software from G-Lock that finds blogs on any theme and lists them in page rank order. By dividing the number of posts into the page rank I decided which sites to go to and leave a comment with my back-link. Because Google loves blogs, this has been a superb way of raising my visibility. Make sure that you only visit the ‘do follow’ blogs.
As I write, I only have 297 links showing in Yahoo! but they are good quality links rather than the spammed dross which is quite often the norm.
In a nutshell, I guess the secret to my success is to keep adding new content to your website as regularly as possible and then use the new content in as many ways as possible.
No short cuts, no unethical maneuvers, just a focus on my goal, a little knowledge and lots of hard work will do it for anyone.
I set out three months ago to debunk the myth that despite what you do to promote your website; Google will ignore your website for at least six months due to the ‘Google Sandbox’ effect.
Having been a SEO practitioner for years working with existing clients, I new this was not true and decided to prove my point when I Launched my own SEO services website.
Five weeks from launch and I am page two of Google for three of my terms and page one for one of my terms. I full expect to be in the top three positions in Google for all of my terms inside another six weeks.
So how did I do this magic trick? There was no magic, just a little knowledge and lots of hard work. I did not use any illegal or dubious practices; I used Google’s own advice to webmasters to achieve my goals.
In brief, this is what I did:
• I chose my keywords and made sure that my website reflected these words in the content and in the Meta descriptions. Unless you make it easy for Google to know what you do for a living you will struggle.
• My main keywords were SEO Services and SEO Company, but knowing the competition for these is strong, I decided to put my home town of Leeds in the mix. The potential traffic from Leeds alone could be lucrative and so SEO Leeds, Leeds SEO, SEO Services Leeds and SEO Company Leeds became my target.
• I had a new page built on my website which had all the usual menu options but I themed it for Leeds. The page is SEO Leeds if you want to look.
• Every week I added ten new articles to my site and had my hyperlinks to my other main pages at the bottom. Google loves fresh content more than anything and the internal linking between pages is important for SEO.
• I added a RSS feed to my site and then submitted it to RSS Mountain and other RSS directories. This gave a link back to my website and allowed my new content to be picked up worldwide.
• Every new article (like this one) was submitted to the major article sites and within the text I embedded my anchor text link. In this case it’s obviously the SEO Leeds hyperlink. Article sites get you links, visitors and also the possibility of more links by being published on other websites.
• I opened a blog at Blogger.com and deposited the article again. I then visited pingomatic.com and publicized the new post to the blogging world.
• Submitted my site to a couple of hundred directory sites via a cheap piece of widely available software.
• Bought a good piece of software from G-Lock that finds blogs on any theme and lists them in page rank order. By dividing the number of posts into the page rank I decided which sites to go to and leave a comment with my back-link. Because Google loves blogs, this has been a superb way of raising my visibility. Make sure that you only visit the ‘do follow’ blogs.
As I write, I only have 297 links showing in Yahoo! but they are good quality links rather than the spammed dross which is quite often the norm.
In a nutshell, I guess the secret to my success is to keep adding new content to your website as regularly as possible and then use the new content in as many ways as possible.
No short cuts, no unethical maneuvers, just a focus on my goal, a little knowledge and lots of hard work will do it for anyone.
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