Directories and SEO
The first thing that people often do when new to promoting their website is to pay a company $20-$30 to get them listed in hundreds of web directories. But what is a directory?
Directories are lists of sites, categorised and organised by separate topics. Each directory listing will contain a short description about the site. Unlike search engines that use software spiders (Google), directories are put together by human editors who approve the listings. Listings are often free but in some cases, pay for inclusion is offered for speedier and highlighted listings in directories such as Yahoo! The most valuable and probably the most difficult directory to get into is the Open Directory Project (known as DMOZ).
Before, spending your money on directory listings you need to consider two things.
The first is that companies submitting your website using software will often only get you a top level listing. In other words, they will not drill down into the sub niche which your website would more accurately sit.
Secondly, the search engines frown on a website suddenly getting hundreds of new links. They consider fast link building to be spamming and you may find that all your efforts come to nothing because of it. Best to ask the company you are using to spread the directory listings over four to six months which will be seen as more of an organic growth pattern.
So will you get any traffic from these directory sites? I can honestly say that I have never received a single visitor from a directory site. Frankly I don’t care because I don’t use the directories for traffic; I use it to promote my SEO Services business and the businesses of my clients.
Sunday, 28 December 2008
2009 – The Time to Open your Website Business
2009 – The Time to Open your Website Business
The news is full of news about worldwide recession, banking crisis and mass redundancies. Doom and gloom is all around and your instinct may be to hold on to what you have, reduce your outgoings and wait for a better day.
An alternative to consider is to be brave and to open your own internet based business. A website business can be as complicated or as simple as you like. It can cost the earth or cost virtually nothing. It can be a full time income or a part time income. It can replace your existing offline business or it can supplement it.
On top of everything, the internet is a great leveller because it is blind to the person behind the website. Whether you are old or young, black or white, gay or straight, disabled or able bodied, rich or poor, university educated or not: you can succeed online.
So why is 2009 a great time to open a website?
• According to Forrester research, over 70% of people looking for a new product or service start by searching online.
• It’s cheaper to buy online and we are in a world recession.
• Green issues have dictated that people travel less.
• It’s cheaper to open than almost any business.
Having helped dozens of people get going online I have two pieces of advice to give you based on my experience. Firstly, that the internet is not a route to instant riches. Just like any business, it takes time, effort and knowledge to succeed. Secondly, there are many businesses online that make money by selling you the latest ‘get rich quick’ scheme. Don’t spend your money unless you are sure that what you are buying is what you need to succeed.
When you have a website, you need to get traffic to visit it. My SEO Company website has articles and free tools to help you get going.
The news is full of news about worldwide recession, banking crisis and mass redundancies. Doom and gloom is all around and your instinct may be to hold on to what you have, reduce your outgoings and wait for a better day.
An alternative to consider is to be brave and to open your own internet based business. A website business can be as complicated or as simple as you like. It can cost the earth or cost virtually nothing. It can be a full time income or a part time income. It can replace your existing offline business or it can supplement it.
On top of everything, the internet is a great leveller because it is blind to the person behind the website. Whether you are old or young, black or white, gay or straight, disabled or able bodied, rich or poor, university educated or not: you can succeed online.
So why is 2009 a great time to open a website?
• According to Forrester research, over 70% of people looking for a new product or service start by searching online.
• It’s cheaper to buy online and we are in a world recession.
• Green issues have dictated that people travel less.
• It’s cheaper to open than almost any business.
Having helped dozens of people get going online I have two pieces of advice to give you based on my experience. Firstly, that the internet is not a route to instant riches. Just like any business, it takes time, effort and knowledge to succeed. Secondly, there are many businesses online that make money by selling you the latest ‘get rich quick’ scheme. Don’t spend your money unless you are sure that what you are buying is what you need to succeed.
When you have a website, you need to get traffic to visit it. My SEO Company website has articles and free tools to help you get going.
Saturday, 27 December 2008
Seventeen SEO Tips
In this article I will share seventeen tips on how to improve your search engine rankings.
Cross-linking: Ensure that important pages within your website are linked to each other using the appropriate ‘anchor text’. Also make sure that if you own multiple websites that these are linked together. This will maximize the page rank of all your pages within each web site.
Take time to learn what sites link to your competitors. Use this information to surpass your competitors SEO efforts and gain better position within the search engines. To find out which sites are linking to your competitors, visit Yahoo! and enter, "link:" followed by the competitors' domain name I.E. link:www.yourcompetitor.com
Include a TITLE tag as the first META tag, directly after the HEAD tag. Use your most important keyword terms in the title tag but please try to avoid stop words such as (a, an, and, but, he, her, his, i, in, it, of, on, or, she, the, etc.) which are common words and characters ignored by some search engines to enhance the speed and relevancy of their search results.
Always Include a META DESCRIPTION tag, directly after the TITLE tag. Include the most important keyword phrase for the web page as close to the beginning of the description as is possible. This is usually the text that shows in the search engine results when you search.
Please include a site map with a links to all your pages. This will help search engines find and index all your pages.
Try to limit the number of links on a web page to a maximum of fifty. If you have more than fifty links limit them to your most important pages. Avoid link only pages.
Use one or more header tags in your main page body and include your most important keyword phrases particularly in the first paragraph to see if it's appropriate to be used as a description of your page. Many search engines utilize the first couple of sentences of the body text instead of the contents of the Meta description tag as the search results description.
Aim to achieve an overall keyword density of 1-3% and no more per page.
Write for humans and not for search engines. Do not repeat keywords or keyword phrases on a web page, as this is often considered ‘spam’ by search engines.
Try to achieve a minimum word count of three hundred and fifty and a maximum of seven hundred words on each page.
If possible, register a domain name using the exact keyword phrase you wish to be found for using hyphens to separate the keywords i.e. www.your-seo-services.co.uk
Name directories within your site after your keyword phrases, using hyphens or underscores to separate the keywords.
Name web pages after your most important keyword phrase. Separate the keywords using hyphens or underscores.
Name your images after your keyword phrases. Again, separate the keywords using hyphens or underscores. Only do this when it is an accurate representation of the keyword.
Try to use the longer or plural version of a keyword whenever possible. Some search engines will return search results that include keywords that extend beyond what you actually searched for.
Use some less common keywords in your main body text. These keywords have less competition in the search engines and your web page has a greater chance of being listed amongst the top results.
Never use font size #1 as the default text size. Many search engines will consider tiny text to be spamming. It's still OK to use some font size one text but not as the default.
Please feel free to check out my SEO Company website for more helpful tips and hints on search engine optimization.
Cross-linking: Ensure that important pages within your website are linked to each other using the appropriate ‘anchor text’. Also make sure that if you own multiple websites that these are linked together. This will maximize the page rank of all your pages within each web site.
Take time to learn what sites link to your competitors. Use this information to surpass your competitors SEO efforts and gain better position within the search engines. To find out which sites are linking to your competitors, visit Yahoo! and enter, "link:" followed by the competitors' domain name I.E. link:www.yourcompetitor.com
Include a TITLE tag as the first META tag, directly after the HEAD tag. Use your most important keyword terms in the title tag but please try to avoid stop words such as (a, an, and, but, he, her, his, i, in, it, of, on, or, she, the, etc.) which are common words and characters ignored by some search engines to enhance the speed and relevancy of their search results.
Always Include a META DESCRIPTION tag, directly after the TITLE tag. Include the most important keyword phrase for the web page as close to the beginning of the description as is possible. This is usually the text that shows in the search engine results when you search.
Please include a site map with a links to all your pages. This will help search engines find and index all your pages.
Try to limit the number of links on a web page to a maximum of fifty. If you have more than fifty links limit them to your most important pages. Avoid link only pages.
Use one or more header tags in your main page body and include your most important keyword phrases particularly in the first paragraph to see if it's appropriate to be used as a description of your page. Many search engines utilize the first couple of sentences of the body text instead of the contents of the Meta description tag as the search results description.
Aim to achieve an overall keyword density of 1-3% and no more per page.
Write for humans and not for search engines. Do not repeat keywords or keyword phrases on a web page, as this is often considered ‘spam’ by search engines.
Try to achieve a minimum word count of three hundred and fifty and a maximum of seven hundred words on each page.
If possible, register a domain name using the exact keyword phrase you wish to be found for using hyphens to separate the keywords i.e. www.your-seo-services.co.uk
Name directories within your site after your keyword phrases, using hyphens or underscores to separate the keywords.
Name web pages after your most important keyword phrase. Separate the keywords using hyphens or underscores.
Name your images after your keyword phrases. Again, separate the keywords using hyphens or underscores. Only do this when it is an accurate representation of the keyword.
Try to use the longer or plural version of a keyword whenever possible. Some search engines will return search results that include keywords that extend beyond what you actually searched for.
Use some less common keywords in your main body text. These keywords have less competition in the search engines and your web page has a greater chance of being listed amongst the top results.
Never use font size #1 as the default text size. Many search engines will consider tiny text to be spamming. It's still OK to use some font size one text but not as the default.
Please feel free to check out my SEO Company website for more helpful tips and hints on search engine optimization.
Friday, 26 December 2008
What Does Google Want?
What Does Google Want?
Twelve years ago it wouldn't have mattered at all what Google thought of your website. Now when it comes to online search, Google is the big beast in the jungle with 60%+ of the market and what they think is very important to your success.
In order to keep Google happy, SEO specialists and webmasters have to jump through many hoops to get a website seen. If you want to succeed with Google you have to try and master the majority of them.
There is now a large industry built around guessing and searching for these ranking factors. Asking what is it that Google wants? How does Google rank pages and keywords? How would Google want you to build your website?
For years, webmasters have been trying to figure things out without much help from Google at all. Many techniques have been dreamt up to crack the Google Code, many of them under the banner of Black-Hat. Black-Hat being a set of techniques which aim to fool the Google algorithm and cheat a website to search engine success.
In recent times, Googler’s Matt Cutts and Maile Ohye,have been honestly answering questions about what Google requires webmasters to do regarding their websites. The obvious questions being - What does Google want from me? What does Google expect from my site? How do I get ranked highly in Google search?
What is Google's Prime Directive?
After you have gone through all the Google SEO checkmarks, taken into account the quality of your content, factored in the credibility and authority of your site and your back-links, you are left with the following bombshell!
"Always think of your visitors first when creating any content for your website."
Obviously, anything as complicated as getting top rankings in Google can't be potted down to a single phrase. You must also do your homework and a reasonable place to start would be to read Google's Webmaster Guidelines.
So, the basics still have to be observed such as keyword research, page title, Meta descriptions in order to get ahead of the game. However, there is an argument to be counter-intuitive when it comes to your website content. Always write for the visitor and forget impressing the search engines with your keyword density could well be sound advice.
SEO Services
SEO Company
Twelve years ago it wouldn't have mattered at all what Google thought of your website. Now when it comes to online search, Google is the big beast in the jungle with 60%+ of the market and what they think is very important to your success.
In order to keep Google happy, SEO specialists and webmasters have to jump through many hoops to get a website seen. If you want to succeed with Google you have to try and master the majority of them.
There is now a large industry built around guessing and searching for these ranking factors. Asking what is it that Google wants? How does Google rank pages and keywords? How would Google want you to build your website?
For years, webmasters have been trying to figure things out without much help from Google at all. Many techniques have been dreamt up to crack the Google Code, many of them under the banner of Black-Hat. Black-Hat being a set of techniques which aim to fool the Google algorithm and cheat a website to search engine success.
In recent times, Googler’s Matt Cutts and Maile Ohye,have been honestly answering questions about what Google requires webmasters to do regarding their websites. The obvious questions being - What does Google want from me? What does Google expect from my site? How do I get ranked highly in Google search?
What is Google's Prime Directive?
After you have gone through all the Google SEO checkmarks, taken into account the quality of your content, factored in the credibility and authority of your site and your back-links, you are left with the following bombshell!
"Always think of your visitors first when creating any content for your website."
Obviously, anything as complicated as getting top rankings in Google can't be potted down to a single phrase. You must also do your homework and a reasonable place to start would be to read Google's Webmaster Guidelines.
So, the basics still have to be observed such as keyword research, page title, Meta descriptions in order to get ahead of the game. However, there is an argument to be counter-intuitive when it comes to your website content. Always write for the visitor and forget impressing the search engines with your keyword density could well be sound advice.
SEO Services
SEO Company
Monday, 22 December 2008
pros and cons of flash design
The Pros and Cons of Flash based Sites
OK it looks good but there is a problem. You will end up with a website that nobody ever finds. Why? Because if your content was presented in Flash, most search engines wouldn't be able to index your content. Hence, you will not rank well in search engines and there will be considerably less traffic heading to your site.
Flash sites have been a craze since the past few years and as Macromedia puts more great features into Flash we are certain that there will be many more flash sites around the Internet than at present. However, Flash based sites are considered by many to be bloated and unnecessary.
Here are the Pro’s
Interactivity
Flash's Action script opens up a vast field of possibilities. Programmers and used Flash to create interactive features ranging from lively feedback forms to Flash-based games. This new level of interactivity leaves some visitors coming back for more.
A Standard Site
With Flash you do not have to worry about browser compatibility. No more worries about how a certain code displays differently in Internet Explorer and Firefox. When you position your site elements in Flash, they will always appear as long as the user has Flash Player installed.
Animation
In Flash, one can make use of its animating features to convey a message in an efficient and effective way. Flash is a lightweight option for animation because it is vector based and therefore has smaller file sizes as opposed to real "movie files" that are raster based and much larger in size.
And now the Con’s
Flash player
People have to download the Flash player in advance before they can view Flash movies, so by using Flash your visitor numbers will decrease because not everyone will be willing to download the Flash player just to view your site. There is also extra work in redirecting the user to the Flash download page if he or she doesn't have the player installed.
Loading time
Users will have to wait longer than usual to load Flash content compared to regular text and images, and some visitors might lose their patience and click the Back button.
Search Engine Friendliness
It isn’t search engine friendly and for this reason alone I would steer well clear of using Flash in abundance. Personally I do not use it at all but if I did it would be sparingly.
There is not much point having a great looking website that nobody finds!
SEO LEEDS
SEO Leeds
LEEDS SEO
Leeds SEO
SEO SERVICES LEEDS
SEO Services Leeds
SEO COMPANY LEEDS
SEO Company Leeds
SEO COMPANY
SEO Company
SEO SERVICES
SEO Services
SEO TRAINING
SEO Company
SEO FRIENDLY WEB DESIGN
SEO Company
OK it looks good but there is a problem. You will end up with a website that nobody ever finds. Why? Because if your content was presented in Flash, most search engines wouldn't be able to index your content. Hence, you will not rank well in search engines and there will be considerably less traffic heading to your site.
Flash sites have been a craze since the past few years and as Macromedia puts more great features into Flash we are certain that there will be many more flash sites around the Internet than at present. However, Flash based sites are considered by many to be bloated and unnecessary.
Here are the Pro’s
Interactivity
Flash's Action script opens up a vast field of possibilities. Programmers and used Flash to create interactive features ranging from lively feedback forms to Flash-based games. This new level of interactivity leaves some visitors coming back for more.
A Standard Site
With Flash you do not have to worry about browser compatibility. No more worries about how a certain code displays differently in Internet Explorer and Firefox. When you position your site elements in Flash, they will always appear as long as the user has Flash Player installed.
Animation
In Flash, one can make use of its animating features to convey a message in an efficient and effective way. Flash is a lightweight option for animation because it is vector based and therefore has smaller file sizes as opposed to real "movie files" that are raster based and much larger in size.
And now the Con’s
Flash player
People have to download the Flash player in advance before they can view Flash movies, so by using Flash your visitor numbers will decrease because not everyone will be willing to download the Flash player just to view your site. There is also extra work in redirecting the user to the Flash download page if he or she doesn't have the player installed.
Loading time
Users will have to wait longer than usual to load Flash content compared to regular text and images, and some visitors might lose their patience and click the Back button.
Search Engine Friendliness
It isn’t search engine friendly and for this reason alone I would steer well clear of using Flash in abundance. Personally I do not use it at all but if I did it would be sparingly.
There is not much point having a great looking website that nobody finds!
SEO LEEDS
SEO Leeds
LEEDS SEO
Leeds SEO
SEO SERVICES LEEDS
SEO Services Leeds
SEO COMPANY LEEDS
SEO Company Leeds
SEO COMPANY
SEO Company
SEO SERVICES
SEO Services
SEO TRAINING
SEO Company
SEO FRIENDLY WEB DESIGN
SEO Company
Tuesday, 16 December 2008
The best and least used link building tactic.
The best and least used link building tactic.
You probably know that getting your website up the search engines is all about having a well designed website and establishing one way back links to it from other sites.
Most of the link-building strategies you will read about revolve around the industry staples of article writing, press releases, blogging, social bookmarking and directory submissions.
Believe me it takes a lot of time, effort and perseverance to actually see any results. Fortunately there is a much better way and that’s what this article is about. Getting large num¬bers of free, high page rank back links as easily and quickly as is possible. If you use the easy and simple method that I have outlined here that’s exactly what you will get and you will be surprised at how quick the results will be.
Now, this technique is not free and I usually pay around one hundred dollars per campaign.
So here it is; I pay someone to build me a screensaver or branded toolbar and then submit it to the free software directories for me of which there are hundreds. Doesn’t sound very exciting does it? Let me tell you why it is exciting and why you should consider using it.
So, basically you have the software built which is probably the easiest part and takes no time at all to do. You then have a thing called a “pad file” built by the same person. This pad file contains all the information about you and your software, including your URL which is the important bit. The pad file is then submitted to the free software directories.
The reason this method works so well is that the search engines look for the age of a site and the content therein as part of the importance they attach to links from the site. The vast majority of the software directories that will be listing your soft¬ware have been around for a very long time because software has been around the internet from the start. In the eyes of search engines that makes them authority sites and you will rarely find them with a page rank of less than PR4 and usually they rank from PR5 with quite a few sitting at PR6+.
Most importantly these sites want your software and to get your software they will provide a link back to your site. So you can have literally hundreds of links from high page rank “authority” sites pointing at your website.
As with everything you do to promote your site, keywords are of prime importance and part of the process is to name your software with the key words that you want to focus on. When someone put these keywords into Google the little Google robots go to the authority sites first. They pick up on the keywords in your software and follow that link right back to you. Voila! You end up at the top of the pile.
Not only are these great quality links but they are also links that will be there for a long while which means you will be at the top of the heap for a good long time. The more software you submit, and there is no limit to how much you are allowed to submit, the more back links you get back.
You can also tweak the original software, list it with some new keywords or give it a different version number and submit it again.
So where do you this work done? Simply, visit Elance.com and put it out to tender. This is free, quick and easy to do. Good Luck!
SEO LEEDS
SEO Leeds
LEEDS SEO
Leeds SEO
SEO SERVICES LEEDS
SEO Services Leeds
SEO COMPANY LEEDS
SEO Company Leeds
SEO COMPANY
SEO Company
SEO SERVICES
SEO Services
SEO TRAINING
SEO Company
SEO FRIENDLY WEB DESIGN
SEO Company
You probably know that getting your website up the search engines is all about having a well designed website and establishing one way back links to it from other sites.
Most of the link-building strategies you will read about revolve around the industry staples of article writing, press releases, blogging, social bookmarking and directory submissions.
Believe me it takes a lot of time, effort and perseverance to actually see any results. Fortunately there is a much better way and that’s what this article is about. Getting large num¬bers of free, high page rank back links as easily and quickly as is possible. If you use the easy and simple method that I have outlined here that’s exactly what you will get and you will be surprised at how quick the results will be.
Now, this technique is not free and I usually pay around one hundred dollars per campaign.
So here it is; I pay someone to build me a screensaver or branded toolbar and then submit it to the free software directories for me of which there are hundreds. Doesn’t sound very exciting does it? Let me tell you why it is exciting and why you should consider using it.
So, basically you have the software built which is probably the easiest part and takes no time at all to do. You then have a thing called a “pad file” built by the same person. This pad file contains all the information about you and your software, including your URL which is the important bit. The pad file is then submitted to the free software directories.
The reason this method works so well is that the search engines look for the age of a site and the content therein as part of the importance they attach to links from the site. The vast majority of the software directories that will be listing your soft¬ware have been around for a very long time because software has been around the internet from the start. In the eyes of search engines that makes them authority sites and you will rarely find them with a page rank of less than PR4 and usually they rank from PR5 with quite a few sitting at PR6+.
Most importantly these sites want your software and to get your software they will provide a link back to your site. So you can have literally hundreds of links from high page rank “authority” sites pointing at your website.
As with everything you do to promote your site, keywords are of prime importance and part of the process is to name your software with the key words that you want to focus on. When someone put these keywords into Google the little Google robots go to the authority sites first. They pick up on the keywords in your software and follow that link right back to you. Voila! You end up at the top of the pile.
Not only are these great quality links but they are also links that will be there for a long while which means you will be at the top of the heap for a good long time. The more software you submit, and there is no limit to how much you are allowed to submit, the more back links you get back.
You can also tweak the original software, list it with some new keywords or give it a different version number and submit it again.
So where do you this work done? Simply, visit Elance.com and put it out to tender. This is free, quick and easy to do. Good Luck!
SEO LEEDS
SEO Leeds
LEEDS SEO
Leeds SEO
SEO SERVICES LEEDS
SEO Services Leeds
SEO COMPANY LEEDS
SEO Company Leeds
SEO COMPANY
SEO Company
SEO SERVICES
SEO Services
SEO TRAINING
SEO Company
SEO FRIENDLY WEB DESIGN
SEO Company
Monday, 15 December 2008
SEO for the Average Joe
SEO for the Average Joe
There are billions of websites and very few of them make money. In fact most of them never get any visitors at all.
Why do they exist? Mainly, because well meaning folks decided that they could make a living from the internet and decided to buy a ready made site or have one built.
Within a month or two the despondency sets in because no sales are being made and within six months the website is left unloved and abandoned in cyber space.
“Build it and they will come” is a famous quote from the movie ‘Field of Dreams’. Nothing could be further from the truth when it comes to the internet.
In this article, we are going to have a look at some of the basic ways that you can get your site noticed by the search engines. One of these methods you will decide to ignore because it seems the hardest work. Unfortunately it is also the most important by a country mile!
Let’s begin with Keywords. Keywords are those words and phrases that people use to find your content, product or service on the internet. Spend a lot of time on this because if your site is built around the correct words you are a long way down the road to success. The Google Keyword tool is free and a good starting point for you.
Next, let’s understand that the search engines do not send humans to your website in order to understand what you do. They send software that analyses the words you use and the importance of them within your site.
What does this mean? It means that a web address of ‘chicago-cabs.com’ is likely to perform better than MiguelsCabCompany.com who just happens to be in Chicago.
If the website uses the words ‘Chicago Cabs’ liberally throughout then it is likely to be picked up for what it is. Make it blindingly obvious what your website does and you will benefit.
Link-building is next and the second most important element of getting a site found. A link from another website to yours is a vote of confidence. A vote from a busy and established site or web page is an even bigger vote of confidence.
Where do you get links from? Personally I would start by finding a reputable link building company and pay them a couple of hundred bucks to get the ball rolling. Make sure that the link building takes place over a period of four to six months and not instantly. Instant links are a bad sign for search engines and it can have a negative effect on your rankings.
Now for the most important component of a successful site and the one that nine out of ten readers will ignore and that is to add new content to your website regularly. Search engines love sites that add new content consistently and will prefer them to those that never change.
Ask yourself this. Why is Lyndon bothering to write this article I am reading? The answer is that this article will produce lots of links and traffic for my business.
You see, I don’t just add a page to my website. I also offer my new content out via a RSS feed. I publish it on sites like this and in turn it is re-published on other sites. I also add it to a blog I set up in ten minutes at Blogger.com. In other words I write a simple article and then use it in many different ways to get links and get traffic.
To me, writing comes easy but to you it may not. A visit to a site like elance.com where for a very small amount of money you can get original articles written may be the solution. Notice that I mentioned ‘original’ content. Copied and pasted articles have no value apart from to annoy the reader and alienate the search engines you are trying to impress.
Lastly, please be patient and stick at it. The parable of the Rabbit and the Hare applies totally on the internet.
SEO LEEDS
SEO Leeds
LEEDS SEO
Leeds SEO
SEO SERVICES LEEDS
SEO Services Leeds
SEO COMPANY LEEDS
SEO Company Leeds
SEO COMPANY
SEO Company
SEO SERVICES
SEO Services
SEO TRAINING
SEO Company
SEO FRIENDLY WEB DESIGN
SEO Company
There are billions of websites and very few of them make money. In fact most of them never get any visitors at all.
Why do they exist? Mainly, because well meaning folks decided that they could make a living from the internet and decided to buy a ready made site or have one built.
Within a month or two the despondency sets in because no sales are being made and within six months the website is left unloved and abandoned in cyber space.
“Build it and they will come” is a famous quote from the movie ‘Field of Dreams’. Nothing could be further from the truth when it comes to the internet.
In this article, we are going to have a look at some of the basic ways that you can get your site noticed by the search engines. One of these methods you will decide to ignore because it seems the hardest work. Unfortunately it is also the most important by a country mile!
Let’s begin with Keywords. Keywords are those words and phrases that people use to find your content, product or service on the internet. Spend a lot of time on this because if your site is built around the correct words you are a long way down the road to success. The Google Keyword tool is free and a good starting point for you.
Next, let’s understand that the search engines do not send humans to your website in order to understand what you do. They send software that analyses the words you use and the importance of them within your site.
What does this mean? It means that a web address of ‘chicago-cabs.com’ is likely to perform better than MiguelsCabCompany.com who just happens to be in Chicago.
If the website uses the words ‘Chicago Cabs’ liberally throughout then it is likely to be picked up for what it is. Make it blindingly obvious what your website does and you will benefit.
Link-building is next and the second most important element of getting a site found. A link from another website to yours is a vote of confidence. A vote from a busy and established site or web page is an even bigger vote of confidence.
Where do you get links from? Personally I would start by finding a reputable link building company and pay them a couple of hundred bucks to get the ball rolling. Make sure that the link building takes place over a period of four to six months and not instantly. Instant links are a bad sign for search engines and it can have a negative effect on your rankings.
Now for the most important component of a successful site and the one that nine out of ten readers will ignore and that is to add new content to your website regularly. Search engines love sites that add new content consistently and will prefer them to those that never change.
Ask yourself this. Why is Lyndon bothering to write this article I am reading? The answer is that this article will produce lots of links and traffic for my business.
You see, I don’t just add a page to my website. I also offer my new content out via a RSS feed. I publish it on sites like this and in turn it is re-published on other sites. I also add it to a blog I set up in ten minutes at Blogger.com. In other words I write a simple article and then use it in many different ways to get links and get traffic.
To me, writing comes easy but to you it may not. A visit to a site like elance.com where for a very small amount of money you can get original articles written may be the solution. Notice that I mentioned ‘original’ content. Copied and pasted articles have no value apart from to annoy the reader and alienate the search engines you are trying to impress.
Lastly, please be patient and stick at it. The parable of the Rabbit and the Hare applies totally on the internet.
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