Google Links - The Ten Commandments

Google Links - The Ten Commandments
Following on from the Ten Commandments of SEO, here are some more detailed dos and don’ts for link building
1. Write interesting content geared towards humans and not robots.
2. Find and replace broken links and incorrect HTML coding.
3. Keep the links on a given page to a small number. I recommend less than seventy.
4. Avoid hidden text or hidden links. They are cleverer than you and I.
5. Avoid “doorway” pages created just for search engines. You will get found out and penalized.
6. Don’t create multiple pages with substantially duplicate content. For instance the same page but with a different town mentioned on each
7. Never participate in link schemes designed to increase your site’s ranking
8. Avoid getting valueless links from unrelated websites. Get links from sites with a theme similar to yours (blogs are great)
9. Avoid getting links from low Page Rank pages with loads of outgoing links
10. If it looks too good to be true, it probably is. Don’t get involved with anything that will get your site banned.

You can win the rankings race with great content and regular honest activity. Short cuts do not exist apart from in the heads of the SEO propeller heads.

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