Why SEO during a recession?

Times are tough and going to get tougher. That’s why companies are cutting back on their marketing spending, just as a precaution.
So, in hard times, you’ve got to tighten up the marketing budget, right? Actually the answer should be no because the smart marketer understand that this is the right time to boost the marketing effort. Why? If the pie is smaller, you’ve got to fight harder for your share. Also, if you do it right, you can grab market share while your competitors are hibernating, waiting for the climate to warm up.
I’m not suggesting that you spend like a lottery winner. You’ve just got to be smart about where you spend your money is all. My vested interest is that I have a SEO company which makes its money by helping businesses get more visitors. How many more? Well, position one in Google gets 350% more traffic than position two and 1400% more than position ten! Personally I cannot think of anything more important for a website than getting found.
Here are a few tried and tested web marketing ideas that you can use in good times or bad:
Search Engine Optimization
If your website shows up on the first page of results for your keywords, you will get a constant flow of customers who are looking for exactly what you have to offer. Bingo! Its time to make hay even during a recession.
Pay Per Click Search Engine Marketing
Targeted traffic instantly at a cost you control is the upside. A huge waste of money if done wrong is the downside. Do yourself a favour and have a professional set up and manage your campaign and you’ll see a huge difference in results. It won’t cost much and the returns can be amazing.
Pay Per Click Contextual Advertising
This is where your adverts turn up on other people’s websites rather than the search results. Not as targeted as the search engine PPC but a lot cheaper. Never mix the two campaigns together as it drags down your quality score and increases your costs.
If you do want to know more about this subject and others relating to making your website a success then please feel free to visit my search engine optimization website for information, advice and free SEO tools.