5 Ways to Improve Sales through Your Website


The more visitors you get to your website the more sales you get. True, but there is a lot you can do when they arrive to increase your conversion ratio substantially

1. The first method is to put your personal touch into your sales messages. Who wants to be sold to by an impersonal stranger? Convince your audience that you are friendly and trying to help and they will be convinced to buy your products. Many websites starting out do nothing to monetize the site initially, preferring instead to build up the content and get a following for the quality of the advice before trying to sell.

2. My second method is to publish testimonials, comments and case studies from your existing customers. When visitors see testimonials on your website it gives them more confidence to buy from you.

3. Use a visual representation of the customer need that your product delivers against. A simple flowchart will often get a message across quicker than a hundred words. As Rod Stewart once sang “every picture tells a story don’t it”.

4. Offer bonuses to accompany the products you sell. Everyone loves a bargain particularly when you make it time bound in order to get them to move quickly.

5. Always ask for the sale! Give clear instructions on how to buy your product (e.g. "click the button to buy now!").


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