How to Make the Most of your Website Content

How to Make the Most of your Website Content

Last night I was sat with an old friend of mine talking about his website and listened to his tale of woe that he cannot seem to increase his visitor levels. The reason he talked to me was that I run a SEO (search engine optimisation) company and so considered an authority.
Now I am not going to give you all the advice about SEO that I gave him simply because I write about this stuff all the time. What I am going to write about is how to make the most of what you have already got.
If you have not bought into the idea that producing regular content is important to the success of your website (I know it does not suit every website) then please don’t waste your time reading this article.
If you have bought into the idea then let’s get down to basics and talk about what you do with it.
Back to my friend who happens to be a very good writer. His business is reviewing the latest gadgets and electronic toys that come on the market. Currently he publishes them to his website that gets around one thousand hits per week.
The obvious move for him apart from building a following on the social media sites is to distribute the content through an RSS feed and through a blog. Now please don’t stop reading because it sounds like hard work because it’s not. There is some work to set things up but it is far outweighed by the benefits.

You need to get a RSS subscription available from your website if you do not have one. This will cost you perhaps £200 ($300) to do via your friendly neighbourhood webmaster. Once done, try to add a new piece of content at least twice per week if you can. Now visit RSS-Specifications and you will find a list of RSS directories to submit your feed to. Take a half day of your usual work and go through the slog of submitting your RSS feeds. Now every time that you publish new content, it will appear on the RSS directory websites ready to be picked up by millions of content hungry websites and individuals.

For blogs, I suggest you add one to your own site but a close (and free) second is blogger
which is owned by Google. It takes about thirty minutes to set it up and make it look good. Publish your content to the blog and then visit RSS-Specifications again for the list of blog directories to submit to. Take the other half day and repeat the slog of submitting.

Voila! You are still producing one piece of content but you have increased the chance of it being picked up by millions of a percent.

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