What Does Google Want?

What Does Google Want?
Twelve years ago it wouldn't have mattered at all what Google thought of your website. Now when it comes to online search, Google is the big beast in the jungle with 60%+ of the market and what they think is very important to your success.

In order to keep Google happy, SEO specialists and webmasters have to jump through many hoops to get a website seen. If you want to succeed with Google you have to try and master the majority of them.
There is now a large industry built around guessing and searching for these ranking factors. Asking what is it that Google wants? How does Google rank pages and keywords? How would Google want you to build your website?


For years, webmasters have been trying to figure things out without much help from Google at all. Many techniques have been dreamt up to crack the Google Code, many of them under the banner of Black-Hat. Black-Hat being a set of techniques which aim to fool the Google algorithm and cheat a website to search engine success.
In recent times, Googler’s Matt Cutts and Maile Ohye,have been honestly answering questions about what Google requires webmasters to do regarding their websites. The obvious questions being - What does Google want from me? What does Google expect from my site? How do I get ranked highly in Google search?

What is Google's Prime Directive?

After you have gone through all the Google SEO checkmarks, taken into account the quality of your content, factored in the credibility and authority of your site and your back-links, you are left with the following bombshell!

"Always think of your visitors first when creating any content for your website."

Obviously, anything as complicated as getting top rankings in Google can't be potted down to a single phrase. You must also do your homework and a reasonable place to start would be to read Google's Webmaster Guidelines.
So, the basics still have to be observed such as keyword research, page title, Meta descriptions in order to get ahead of the game. However, there is an argument to be counter-intuitive when it comes to your website content. Always write for the visitor and forget impressing the search engines with your keyword density could well be sound advice.
SEO Services
SEO Company