Article Marketing: How to Get Read

Article Marketing: How to Get Read
Do you use article marketing sites such as this one to promote yourself, your subject or your business? Then the ability to write to attractive headlines is as an important a subject as you need to tackle. If someone reading through a list of possible topics is intrigued by your headline, then they may click on it in to find out what you are writing about.
What I am talking about here is the ability to write a headline and description which is attractive to both search engines and humans alike. Because the search engines will probably send the largest proportion of visitors to your website, let’s start there.
The search engines are blind to what you do in as much as they do not send a human being to read your work. They actually send a software robot and it plus a lot of mathematical formulae will decide where your article shows up.
So here is what you do and I am assuming that you already know about keyword research and the role it can play in web promotion. Always put your targeted keyword phrase to the start of the article and never at the back. If you look at this piece of work then my headline could have been – How to Get Read on Article Marketing sites. Because my keyword phrase was Article Marketing I flipped the words around to put those first.
The next thing to note is that you need to understand what people will and will not click on given a choice. The essence of the internet is brevity: people want information and they want it quick. Therefore a headline that promises brevity can be appealing.
Take for example the idea of sharing your thoughts on how to achieve a clear complexion. You may have many ways to describe this but honestly which one of these alternatives would please the search engines and the human viewer?
The Fundamentals for a Clear Complexion
Or
Clear Complexions, The Five Top Tips
No contest here; the second headline would succeed far more than the first with both humans and robots alike.
People are used to and absolutely love reading lists. You may consider offering them a link occasionally from a item on the list through to further information which expands on the point and perhaps gives you a better chance to sell your product or service!

Lyndon Ogden is the Managing Director of Your SEO Services, based in the United Kingdom. Lyndon is an acknowledged expert on search engine optimization and also on what it takes to make a website successful. His SEO Company website features news, advice, free tools and SEO services aimed at helping businesses succeed online.