Three Tips for Avoiding the Bounce!

Three Tips for Avoiding the Bounce!

First of all, what is the bounce? It is the percentage number of visitors who leave your website after just visiting the landing page they descended on. Obviously, the lower the bounce rate the better for the success of your business. To find out your bounce rate for free, just implement Google analytics on your site and this plus other useful information i.e. where your traffic is coming from will be at your fingertips.
So what can you do to stop those precious visitors drifting away as fast as they arrived? Here are a few tips to set you on the right path.
Use your search term in your headline
If you are using pay per click advertising or you are bringing visitors via anchor text links in articles etc, they expect to see what they clicked on. Don’t let them down; say it loud and say it proud ‘this is what this page is about’.
Write for humans not marketing executives
Most of us are hit with hundreds if not thousands of advertising messages every day. Please refrain from sounding like a advert on your website. ‘Roll up, Roll up and get your zits removed in a day’ is nowhere near as nice as ‘here are three ways I found to a better complexion’.
FFB
In sales and marketing parlance this stands for Features, Functions and Benefits. Or if you like ‘what it is, what it does and what problem it solves for the user’. No prizes for guessing which one to write about; it begins with a letter B.
You do not need a thousand words to get people to hang around and buy or explore. What you need is to think about what you are advertising and whether your landing page is in sync with the message. If it is then well done and if it is not then change it is my advice.
SEO LEEDS
SEO Leeds

LEEDS SEO
Leeds SEO

SEO SERVICES LEEDS
SEO Services Leeds