Very Basic SEO-Part One

SEO stands for Search Engine Optimisation, and describes the variety of techniques you can use to get your website found.
The first thing to know is that the search engine to impress is Google because they have more than 50% of the market. Crack Google and you will almost certainly crack Yahoo, MSN and its other competitors also.
The next thing to get your head around is that Google does not send people to assess where your website turns up in the search results; it sends its ‘software robots to see what’s what.
Because of this, we have to make our websites very ‘readable’ by the search engines and you have to make it crystal clear what it is that your website does.
You do this by choosing the words that you want your website to be found for. These words are called keywords and Google kindly helps you find the correct ones with their free to use Google Keyword Tool.
Let’s say that one of your keyword phrases is ‘Car Hire in Edinburgh’. You would (if you didn’t have a website yet) call your website car-hire-edinburgh.com and use the words Car Hire in Edinburgh’ liberally throughout the site in the page title, Meta description, image tags and page text. This is all Google needs to start to find you for the right words when people search. Obviously it is more complicated than I have said but you can Google all the terms and find out what they mean and what to do.
Next you have to get plenty of links from other websites to your own using the very same keywords as the hyperlink. This is called ‘anchor text linking’ and again easy to Google and find articles about. Link building is a subject on its own and I will cover it in my next article - Very Basic SEO-Part Two.
SEO Leeds