Page Titles

First, let's start off with the 'why bother' question. You should bother because of the way that search engines work. Google and the rest of the gang do not send humans to assess your website, they send a software 'robot' to see what's going on. Unless you make it blatantly obvious what you do for a living, the search engines will pass you by and your business is unlikely to thrive.

It is highly recommended that you use keywords in page titles itself. This page title tag is different from a Meta tag, but it's worth considering it in relation to them. Whatever text one places in the title tag will appear in the title bar of browsers when they view the web page. This is a big clue to the search engines and customers alike!

The text you use in the title tag is one of the most important factors in how highly a search engine may decide to rank your web page.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website should be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will help draw fresh traffic to your site.

The combination of these words and phrases and content will draw customers using different search engine terms, so be sure you capture all the keywords and phrases you need for each product, service or information page.

The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most prospective customers do not bother with the name of your firm until after they have looked at your site and decided it is worth bothering with.

So, while you want your businesses name in the title of the home page, it is probably a complete waste of valuable keywords and space to put it in the title line of every page on your site. You should consider putting keywords in the title so that your page will display closer to the top of the search engine listing.

Dedicating the first three positions for keywords in your title avoiding words like 'and', 'at' and the like is absolutely crucial in search engine optimization.

If you are a small firm starting up or the owner of a website not doing too well, then I have another tip for you. Call your website what it does for a living in the Url. Believe me a website called www.aberdeen-taxis will be a magnet for search engines compared to www.bertsmithtaxis

Remember to put a hyphen between the words. Although it looks clunky, it is the only way to separate the words for the search engines.


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