SEO for the Average Joe

SEO for the Average Joe
There are billions of websites and very few of them make money. In fact most of them never get any visitors at all.
Why do they exist? Mainly, because well meaning folks decided that they could make a living from the internet and decided to buy a ready made site or have one built.
Within a month or two the despondency sets in because no sales are being made and within six months the website is left unloved and abandoned in cyber space.
“Build it and they will come” is a famous quote from the movie ‘Field of Dreams’. Nothing could be further from the truth when it comes to the internet.
In this article, we are going to have a look at some of the basic ways that you can get your site noticed by the search engines. One of these methods you will decide to ignore because it seems the hardest work. Unfortunately it is also the most important by a country mile!
Let’s begin with Keywords. Keywords are those words and phrases that people use to find your content, product or service on the internet. Spend a lot of time on this because if your site is built around the correct words you are a long way down the road to success. The Google Keyword tool is free and a good starting point for you.
Next, let’s understand that the search engines do not send humans to your website in order to understand what you do. They send software that analyses the words you use and the importance of them within your site.
What does this mean? It means that a web address of ‘chicago-cabs.com’ is likely to perform better than MiguelsCabCompany.com who just happens to be in Chicago.
If the website uses the words ‘Chicago Cabs’ liberally throughout then it is likely to be picked up for what it is. Make it blindingly obvious what your website does and you will benefit.
Link-building is next and the second most important element of getting a site found. A link from another website to yours is a vote of confidence. A vote from a busy and established site or web page is an even bigger vote of confidence.
Where do you get links from? Personally I would start by finding a reputable link building company and pay them a couple of hundred bucks to get the ball rolling. Make sure that the link building takes place over a period of four to six months and not instantly. Instant links are a bad sign for search engines and it can have a negative effect on your rankings.
Now for the most important component of a successful site and the one that nine out of ten readers will ignore and that is to add new content to your website regularly. Search engines love sites that add new content consistently and will prefer them to those that never change.
Ask yourself this. Why is Lyndon bothering to write this article I am reading? The answer is that this article will produce lots of links and traffic for my business.
You see, I don’t just add a page to my website. I also offer my new content out via a RSS feed. I publish it on sites like this and in turn it is re-published on other sites. I also add it to a blog I set up in ten minutes at Blogger.com. In other words I write a simple article and then use it in many different ways to get links and get traffic.
To me, writing comes easy but to you it may not. A visit to a site like elance.com where for a very small amount of money you can get original articles written may be the solution. Notice that I mentioned ‘original’ content. Copied and pasted articles have no value apart from to annoy the reader and alienate the search engines you are trying to impress.
Lastly, please be patient and stick at it. The parable of the Rabbit and the Hare applies totally on the internet.

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